Affinity Insurance

Insurance that adds value to your proposition

United Risk Partners works with businesses to develop and distribute insurance products that fit naturally into their existing offering.
From embedded benefits and white-label programmes to specialist affinity schemes, we combine insurance expertise with flexible access to Lloyd’s and international markets.

Who we support:

  • Financial institutions and card providers
  • Automotive and vehicle service businesses
  • Technology platforms
  • Membership organisations and associations
  • Retail and subscription businesses
  • Consumer-facing brands
  • Brokers and intermediaries
  • Businesses developing new insurance propositions

What we cover

Medical indemnity needs to do more than respond to a clinical negligence claim. We consider the wider professional risks you face and arrange protection that supports you when a claim, complaint or regulatory matter arises.

Embedded & Cardholder Benefits

Purchase protection, extended warranties, price protection and travel-related benefits designed to enhance cardholder and customer propositions.

Automotive & Vehicle Protection

GAP, tyre and wheel, key fob, windscreen, cosmetic repair and mechanical breakdown cover, available as standalone products or alongside existing automotive services.

Gadget & Device Protection

Protection for phones, tablets, laptops and wearable technology against accidental damage, theft, loss and mechanical failure, with options for embedded, opt-in or retail distribution.

Policy Enhancements

Additional benefits that can be integrated into existing life, health, travel, motor or property policies to broaden protection and strengthen the customer proposition.

Membership & Association Schemes

Group insurance programmes for clubs, associations, subscription businesses and other membership organisations, structured around the needs of their customers.

White-Label & Embedded Programmes

Insurance products designed to sit within your own proposition, with support for white-label distribution, API-based issuance, subscription models and multi-country deployment.

Expertise for Affinity placements.

Affinity insurance needs to work commercially as well as technically. We help clients develop products that are relevant to their customers, straightforward to distribute and viable at scale.

With access to Lloyd’s and international markets, we can structure programmes around the proposition, distribution model and territories involved.

Talk to an expert in Affinity insurance.

Whether you’re developing a new insurance product, enhancing an existing proposition or looking for a more effective way to distribute cover, United Risk Partners can help you build the right programme.

Neil Bagwell

neil.bagwell@urpinsure.com